This project was based on the Future Lions Brief: Connect an audience of your choosing to a product or service from a global brand in a way that wasn’t possible five years ago.
Platform- Everyone has a different way of eating Sunflower Seeds.
Re-brand of Spitz Sunflower Seeds from gas station food to a more hip and cool brand. Campaign meant to draw attention to the brand and make it more recognizable to the public. It's done so through various Social Media platforms as well as traditional media.
About 5.1 million Americans have Alzheimer's disease in the US. There is still no cure for it but we found a temporary one. Until there's a cure for Alzheimer's, there's music.
Campaign created to build awareness of Alzheimer's and for people to be able to contribute easily.
Customizable experience of what would happen if your laptop where to be stolen without being protected by LoJack for Laptops.
This is typography created with water. I first created templates of the shapes of the letters and then used the NeverWet spray around them. The spray acts as a water repellent keeping the delicately added water inside the perimeters of the shapes to form the letters.
Leo Burnett Chicago Summer Intern Project.
The Challenge? Brand awareness is minimal. Through research we found out that people want to play. They are creating, experimenting, exploring and taking risks while at it. They are PLAY-SEEKERS. They are stifled by rules but these play-seekers want to play without bounds. No brand is celebrating these play-seekers and Jet-Puffed Marshmallows has the variety, versatility and innovation to own this attitude.
Jet-Puffed Marshmallows can empower people to PLAY WITH THEIR FOOD. #GOAHEADN'PLAY
2 x SILVER SCADDY
2 x ADDY Savannah AAF ADDY Gold Award & Judges’ Choice
District ADDY Gold
Collaboration between Advertising students and Film Graduates to create TV Spot for the 2012 WoodChuck Hard Cider Competition. Took part as one of the Art Directors in the team while concepting and prop finding for shoot. Collaborated during the film set.
Producer-- Joe Bauer Editor-- Anna Sweson
Reusable water bottles sold inside Quiksilver stores. Concept plays off the 360° tricks made while skate boarding, surfing and snowboarding.
The overall design of the packaging represents the concept allowing the audience to see the product in a 360° angle as well as attached to the social cause it's aiding.