About 5.1 million Americans have Alzheimer's disease in the US. There is still no cure for it but we found a temporary one. Until there's a cure for Alzheimer's, there's music.
Campaign created to build awareness of Alzheimer's and for people to be able to contribute easily.
Customizable experience of what would happen if your laptop where to be stolen without being protected by LoJack for Laptops.
Leo Burnett Chicago Summer Intern Project.
The Challenge? Brand awareness is minimal. Through research we found out that people want to play. They are creating, experimenting, exploring and taking risks while at it. They are PLAY-SEEKERS. They are stifled by rules but these play-seekers want to play without bounds. No brand is celebrating these play-seekers and Jet-Puffed Marshmallows has the variety, versatility and innovation to own this attitude.
Jet-Puffed Marshmallows can empower people to PLAY WITH THEIR FOOD. #GOAHEADN'PLAY